What is the primary objective of your advertising campaign?
Clarify your goal, whether it is to increase brand awareness, drive website traffic, generate leads, or boost sales. For brand awareness, TV, radio, and OOH ads are effective. For lead generation, digital ads such as search engine marketing (SEM) and social media ads are more suitable.
Who is your target audience?
Define the demographics, interests, and behavior of your audience. For instance, if targeting young professionals in Bengaluru, digital platforms like social media, influencers, and search engine optimization (SEO) might be more effective.
What is your advertising budget?
Determine your budget and allocate it accordingly. Digital advertising offers flexible budgeting options and detailed performance tracking, while traditional media like TV and radio might require a larger initial investment but can reach a broader audience.
Which media platforms do your target audience frequent the most?
Analyze where your audience spends their time. For a tech-savvy and digitally engaged audience, social media, influencer marketing, and digital ads are ideal. For a broader audience, consider newspapers, magazines, and TV.
What type of creative content will engage your audience?
Develop content that resonates with your audience. For example, visually appealing and interactive content works well on digital platforms...